Hello Dear Friends,

Adhesive labels, which have been used since the 1970s, have entered our liveswith an incredible speed in about 50 years. The variety of raw materials and adhesives that emerged with its use in many sectors has been one of the biggest reasons for the expansion of the sector. However, printing techniques have also greatly improved.

The label has become a priority issue for many sectors because it triggers the identity of the product, the value of the brand and, most importantly, consumer behavior, and therefore the request to buy. While the investments of the companies, shaped by the increasing expectations, shifted to technological developments, the machine manufacturers had to keep up with these developments in the background. With these developments, the old printing techniques have been replaced by hybrid and digital machines.

While technological developments are developing extremely rapidly in terms of our sector, graphic programs and software have been adapted to these developments. Besides to all these, the shaping of the designs according to the target audience with the proof of the effect of colors on people has carried the sectoral development to a completely different stage. This research, which has been proven by the researches of universities, has led all sector stakeholders to develop their future plans and investment strategies in line with this fundamental analysis.

Our country, which is the country that responds to the big budget investments of Europe to meet the increasing demands of the pandemic, has faced a completely different situation with the increasing energy costs. On the one hand raw material costs, on the other hand labor and energy costs per unit of time have begun to come to the fore as important topics that need to be tackled. In addition to all of these, when the difficulties in accessing qualified personel are added, the topics that need to be dealt with have become quite increased.

In these days, when the importance of our sector is understood over time, we have to make serious efforts to keep up with the process. We have to read and understand all these developments well in order to manage all processes flawlessly and to plan our future. Besides to these plans, some of the topics that we will cover in the coming days are as follows:

Historical development of the paper and printing sector,

Development of machinery and printing technologies,

The world of colors and their effects on users,

Design programs and development processes,

The increasing importance of the label in today's world,

National and international exhibitions that are important for our sector,

We will continue to convey our views on issues such as investment incentives.

Hope to see you in our next article.