According to the researches, among the reasons for the preference of products that are offered for sale in the markets and that are more popular compared to similar brands, include sound or smell is 1%, texture is 6%, and external appearance is 93%. In fact, 80% of consumers, identify the brands they prefer compared to their competitors based on their logos and colors. In this case, how important the external appearance is in marketing and sales in other words the design comes to the fore once again.

Below you can see the effects of some colors on people.

Yellow,

The yellow color, which represents concepts such as youth, dynamism and happiness, is often preferred by brands that exhibit their products in the showcase because it is a color that can attract the customer audience at first glance. It is mostly used in supplements and some beverage groups.

Red,

This color represents liveliness and high energy. The red color has an effect on the human body that accelerates the heartbeat and increases hunger and in addition to these, it acts as a stimulant, helping consumers make decisions faster. For this reason, discount brands, food, beverage and especially brands operating in the cosmetics sector, use this color intensively to increase their sales.

Blue,

This color evokes a sense of trust and satisfaction in the consumer. Therefore, banks, advisers, commercial enterprises operating in the field of finance often use the color blue to create a professional and high-quality image to the consumer and gain their trust. It is also preferred especially in beverage groups such as water, because it gives a feeling of freshness.

Green,

The green color represents the concept of health and nature. In complete contrast to red, it has a calming and soothing effect on people. The relaxation sector, the health sector and many brands that develop environmentally friendly products and services, include this color in their designs.

Orange,

This color has aggressive connotations on people. It is preferred by almost every brand in every field due to it is remarkable. However, caution should be exercised when using this color. The color orange should be supported and softened by a contrasting color (blue or black) because it can have an aggressive connotation.

Pink,

This color is known to have a soft touch effect. Therefore, it is a very effective color in the sale of products for adult women and young girls. For this reason, it is more preferred in cosmetics and personal care products.

Black,

Black color symbolizes such concepts as power, nobleness and luxury. In this direction, the preference of expensive brands that produce and sell luxury products is the color black. It aims to offer a luxurious and noble atmosphere to its customers through its brands. The quality perception of matte black on people is quite high.

Purple,

The purple color has a soothing property and is rarely found in nature. It is preferred by companies that sell "anti-aging" products because it has a soothing effect. Purple color, which has an artificial atmosphere due to its rarely found in nature and with this feature, it is also used in brand designs of technological products. It is also often used in supplement medicine products.

Hope to see you in our next article…